When ServiceMaster rebranded their 85 year old company, they chose Signet, Inc to be their preferred promotional partner. From all new employee merchandise, to branded giveaways, and a relocation of their headquarters, our team worked hand-in-hand with ServiceMaster to develop an entirely new ServiceMaster experience.
Not only did ServiceMaster change their logo, but they also developed a completely new color palette. Our designers and account team studied their new brand guidelines and worked to develop fresh new merchandise as well as a new company store to help employees gain immediate access to products with their new logo.
Additionally, we took our products on the road to their headquarters to hold two pop-up stores, helping their marketing and corporate communications team keep the brand love going throughout the year.